Privacy Policy

Your privacy matters to us

This policy explains clearly and plainly what personal data DoubleUpFunnels collects, how it is used, how it is protected, and what your rights are. We do not sell your data. We do not share it with advertisers. We never will.

1. Overview

DoubleUpFunnels ("we", "us", "our") operates the website at doubleupfunnels.com and provides services including GoHighLevel setup, n8n automations, funnel building, WordPress and Webflow design, email marketing, and marketing strategy consulting.

This Privacy Policy applies to all information collected through our website, our email communications, our newsletter, and any services you purchase or enquire about. By using our website, you agree to the collection and use of information as described in this policy.

We operate in compliance with applicable privacy laws including the General Data Protection Regulation (GDPR), the UK GDPR, and the California Consumer Privacy Act (CCPA) where applicable.

2. Data We Collect

We collect personal data in the following ways:

Information you provide directly

Name and email address when you subscribe to our newsletter
Name, email, company name, project details, and budget when you submit the contact form
Name and email when you book a strategy call via Calendly
Payment details when you purchase a service (processed by Stripe — we never store card numbers)
Any information you share via email, social media, or during project work

Information collected automatically

IP address and approximate location (country/city level)
Browser type and version
Pages visited, time spent, and referring URLs
Device type (desktop, tablet, mobile)
Cookie identifiers (see Section 5)

Information from third parties

If you interact with us via LinkedIn, Instagram, or other social platforms, we may receive basic profile information in accordance with their privacy policies
If you book via Calendly, Calendly shares your name, email, and booking details with us

Data Type	Source	Purpose
Name & email	Forms, newsletter	Communication, newsletter delivery
Project details	Contact form	Scoping and proposal preparation
Payment info	Stripe (third party)	Processing service payments
Usage data	Analytics tools	Improving website performance
Booking data	Calendly	Scheduling strategy calls

3. How We Use Your Data

We use the personal data we collect for the following purposes:

To respond to enquiries — replying to contact form submissions and email questions
To deliver services — fulfilling the scope of work agreed with clients, including accessing platforms and tools needed to build the project
To send the newsletter — delivering the weekly automation and funnel playbook to subscribers who have opted in
To process payments — using Stripe to securely handle invoices and transactions
To improve our website — analysing anonymous usage data to understand how visitors interact with our site
To comply with legal obligations — maintaining financial records and responding to lawful requests
To protect our business — detecting fraud, preventing misuse, and enforcing our Terms of Service

We do not use your data for advertising. We do not run retargeting ads using your personal data. We do not sell your data to any third party. We do not share your email address with any marketing partners.

The legal basis for processing your data under GDPR is:

Contract — processing necessary to deliver services you have purchased
Legitimate interests — responding to enquiries and improving our website
Consent — sending the newsletter (you may unsubscribe at any time)
Legal obligation — maintaining financial records as required by law

5. Cookies

Our website uses cookies — small text files placed on your device — to provide functionality and improve your experience.

Types of cookies we use

Essential cookies — required for the website to function. These cannot be disabled.
Analytics cookies — help us understand how visitors use the site. Data is anonymised and aggregated.
Preference cookies — remember settings such as language or region.

We do not use advertising or tracking cookies. We do not allow third-party advertisers to place cookies on this website.

Managing cookies

You can control cookies through your browser settings. Disabling essential cookies may affect site functionality. Most browsers allow you to view, delete, and block cookies — refer to your browser's help documentation for instructions.

6. Data Retention

We retain your personal data only for as long as necessary for the purposes described in this policy:

Client project data — retained for 5 years after project completion for accounting and legal purposes
Contact form enquiries — retained for 2 years if no project commenced
Newsletter subscriber data — retained until you unsubscribe, after which it is deleted within 30 days
Analytics data — anonymised aggregate data retained for up to 26 months
Payment records — retained for 7 years as required by financial regulations

When data is no longer needed, it is securely deleted or anonymised so it can no longer be associated with you.

7. Your Rights

Depending on your location, you have the following rights over your personal data:

Right to access — you may request a copy of the personal data we hold about you
Right to rectification — you may request correction of inaccurate or incomplete data
Right to erasure — you may request deletion of your personal data ("right to be forgotten"), subject to legal retention requirements
Right to restriction — you may request that we limit how we process your data in certain circumstances
Right to data portability — you may request a machine-readable copy of your data to transfer to another service
Right to object — you may object to processing based on legitimate interests, including direct marketing
Right to withdraw consent — where processing is based on consent (e.g. newsletter), you may withdraw at any time without affecting prior processing

To exercise any of these rights, contact us at privacy@doubleupfunnels.com. We will respond within 30 days. We may need to verify your identity before processing the request.

If you believe we are processing your data unlawfully, you have the right to lodge a complaint with your local data protection authority. In the UK this is the Information Commissioner's Office (ICO) at ico.org.uk.

8. Security

We take the security of your personal data seriously and implement appropriate technical and organisational measures to protect it against unauthorised access, alteration, disclosure, or destruction.

All data transmission uses TLS/SSL encryption (HTTPS)
Access to client data is limited to the minimum necessary to deliver the service
Payment data is handled exclusively by Stripe and never stored on our servers
We use strong authentication on all platforms holding client or subscriber data

Despite these measures, no transmission over the internet or electronic storage method is 100% secure. If you believe your data has been compromised, please contact us immediately at privacy@doubleupfunnels.com.

9. Third-Party Links

Our website may contain links to third-party websites, tools, or resources (such as Calendly, LinkedIn, or YouTube). These sites have their own privacy policies and we have no control over their practices. We are not responsible for the content or privacy practices of any third-party sites. We encourage you to review the privacy policies of any external sites you visit.

10. Children's Privacy

Our website and services are not directed at children under the age of 16. We do not knowingly collect personal data from children under 16. If you believe a child under 16 has provided us with personal data, please contact us immediately and we will delete it promptly.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements. When we make significant changes, we will update the "Last updated" date at the top of this page and, where appropriate, notify newsletter subscribers by email.

Your continued use of our website after any changes constitutes acceptance of the updated policy. We encourage you to review this page periodically.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, please get in touch:

DoubleUpFunnels — Privacy Enquiries

We aim to respond to all privacy-related requests within 5 business days. For data subject requests (access, deletion, portability), we respond within 30 days as required by law.

privacy@doubleupfunnels.com Contact Form Book a Call