Your privacy matters to us
This policy explains clearly and plainly what personal data DoubleUpFunnels collects, how it is used, how it is protected, and what your rights are. We do not sell your data. We do not share it with advertisers. We never will.
1. Overview
DoubleUpFunnels ("we", "us", "our") operates the website at doubleupfunnels.com and provides services including GoHighLevel setup, n8n automations, funnel building, WordPress and Webflow design, email marketing, and marketing strategy consulting.
This Privacy Policy applies to all information collected through our website, our email communications, our newsletter, and any services you purchase or enquire about. By using our website, you agree to the collection and use of information as described in this policy.
We operate in compliance with applicable privacy laws including the General Data Protection Regulation (GDPR), the UK GDPR, and the California Consumer Privacy Act (CCPA) where applicable.
2. Data We Collect
We collect personal data in the following ways:
Information you provide directly
- Name and email address when you subscribe to our newsletter
- Name, email, company name, project details, and budget when you submit the contact form
- Name and email when you book a strategy call via Calendly
- Payment details when you purchase a service (processed by Stripe — we never store card numbers)
- Any information you share via email, social media, or during project work
Information collected automatically
- IP address and approximate location (country/city level)
- Browser type and version
- Pages visited, time spent, and referring URLs
- Device type (desktop, tablet, mobile)
- Cookie identifiers (see Section 5)
Information from third parties
- If you interact with us via LinkedIn, Instagram, or other social platforms, we may receive basic profile information in accordance with their privacy policies
- If you book via Calendly, Calendly shares your name, email, and booking details with us
| Data Type | Source | Purpose |
|---|---|---|
| Name & email | Forms, newsletter | Communication, newsletter delivery |
| Project details | Contact form | Scoping and proposal preparation |
| Payment info | Stripe (third party) | Processing service payments |
| Usage data | Analytics tools | Improving website performance |
| Booking data | Calendly | Scheduling strategy calls |
3. How We Use Your Data
We use the personal data we collect for the following purposes:
- To respond to enquiries — replying to contact form submissions and email questions
- To deliver services — fulfilling the scope of work agreed with clients, including accessing platforms and tools needed to build the project
- To send the newsletter — delivering the weekly automation and funnel playbook to subscribers who have opted in
- To process payments — using Stripe to securely handle invoices and transactions
- To improve our website — analysing anonymous usage data to understand how visitors interact with our site
- To comply with legal obligations — maintaining financial records and responding to lawful requests
- To protect our business — detecting fraud, preventing misuse, and enforcing our Terms of Service
The legal basis for processing your data under GDPR is:
- Contract — processing necessary to deliver services you have purchased
- Legitimate interests — responding to enquiries and improving our website
- Consent — sending the newsletter (you may unsubscribe at any time)
- Legal obligation — maintaining financial records as required by law
4. Sharing Your Data
We do not sell, rent, or trade your personal data. We share it only in the following limited circumstances:
Service providers we work with
- Stripe — payment processing. Their privacy policy applies to payment data.
- Calendly — booking and scheduling. Their privacy policy applies to booking data.
- Mailchimp / GoHighLevel — newsletter delivery and email automation.
- Google Analytics / similar — anonymised website analytics.
- Hosting providers — the servers that deliver this website.
All service providers are contractually required to handle your data securely and only for the purposes we specify. They are not permitted to use your data for their own purposes.
Legal requirements
We may disclose your personal data if required to do so by law, court order, or regulatory authority — or to protect the rights, property, or safety of DoubleUpFunnels, its clients, or others.
Business transfers
If DoubleUpFunnels is acquired, merged, or transfers its assets, your data may be transferred as part of that transaction. You will be notified of any such change.
5. Cookies
Our website uses cookies — small text files placed on your device — to provide functionality and improve your experience.
Types of cookies we use
- Essential cookies — required for the website to function. These cannot be disabled.
- Analytics cookies — help us understand how visitors use the site. Data is anonymised and aggregated.
- Preference cookies — remember settings such as language or region.
We do not use advertising or tracking cookies. We do not allow third-party advertisers to place cookies on this website.
Managing cookies
You can control cookies through your browser settings. Disabling essential cookies may affect site functionality. Most browsers allow you to view, delete, and block cookies — refer to your browser's help documentation for instructions.
6. Data Retention
We retain your personal data only for as long as necessary for the purposes described in this policy:
- Client project data — retained for 5 years after project completion for accounting and legal purposes
- Contact form enquiries — retained for 2 years if no project commenced
- Newsletter subscriber data — retained until you unsubscribe, after which it is deleted within 30 days
- Analytics data — anonymised aggregate data retained for up to 26 months
- Payment records — retained for 7 years as required by financial regulations
When data is no longer needed, it is securely deleted or anonymised so it can no longer be associated with you.
7. Your Rights
Depending on your location, you have the following rights over your personal data:
- Right to access — you may request a copy of the personal data we hold about you
- Right to rectification — you may request correction of inaccurate or incomplete data
- Right to erasure — you may request deletion of your personal data ("right to be forgotten"), subject to legal retention requirements
- Right to restriction — you may request that we limit how we process your data in certain circumstances
- Right to data portability — you may request a machine-readable copy of your data to transfer to another service
- Right to object — you may object to processing based on legitimate interests, including direct marketing
- Right to withdraw consent — where processing is based on consent (e.g. newsletter), you may withdraw at any time without affecting prior processing
If you believe we are processing your data unlawfully, you have the right to lodge a complaint with your local data protection authority. In the UK this is the Information Commissioner's Office (ICO) at ico.org.uk.
8. Security
We take the security of your personal data seriously and implement appropriate technical and organisational measures to protect it against unauthorised access, alteration, disclosure, or destruction.
- All data transmission uses TLS/SSL encryption (HTTPS)
- Access to client data is limited to the minimum necessary to deliver the service
- Payment data is handled exclusively by Stripe and never stored on our servers
- We use strong authentication on all platforms holding client or subscriber data
Despite these measures, no transmission over the internet or electronic storage method is 100% secure. If you believe your data has been compromised, please contact us immediately at privacy@doubleupfunnels.com.
9. Third-Party Links
Our website may contain links to third-party websites, tools, or resources (such as Calendly, LinkedIn, or YouTube). These sites have their own privacy policies and we have no control over their practices. We are not responsible for the content or privacy practices of any third-party sites. We encourage you to review the privacy policies of any external sites you visit.
10. Children's Privacy
Our website and services are not directed at children under the age of 16. We do not knowingly collect personal data from children under 16. If you believe a child under 16 has provided us with personal data, please contact us immediately and we will delete it promptly.
11. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements. When we make significant changes, we will update the "Last updated" date at the top of this page and, where appropriate, notify newsletter subscribers by email.
Your continued use of our website after any changes constitutes acceptance of the updated policy. We encourage you to review this page periodically.
12. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, please get in touch: