Terms of Service

1. Agreement to Terms

These Terms of Service ("Terms") constitute a legally binding agreement between you ("Client", "you", "your") and DoubleUpFunnels ("we", "us", "our"), the trading name operated by its owner, in connection with your use of the website at doubleupfunnels.com and any services purchased.

By accessing our website, submitting an enquiry, signing a proposal, or making a payment, you confirm that you have read, understood, and agree to these Terms in their entirety. If you are entering into this agreement on behalf of a company or other legal entity, you represent that you have the authority to bind that entity.

These Terms are effective from the date you first use our website or engage our services, whichever is earlier. We reserve the right to update these Terms at any time. Continued use of our services after changes constitutes acceptance of the updated Terms.

2. Services Provided

DoubleUpFunnels provides the following services ("Services"):

• GoHighLevel (GHL) setup, configuration, and automation
• n8n workflow builds and API/webhook integrations
• Sales funnel design and build (ClickFunnels, Kartra, Kajabi, and similar platforms)
• WordPress and Webflow website design and development
• Email marketing strategy, sequences, and deliverability optimisation
• Marketing strategy consulting and flow design
• Custom integrations, CRM builds, and other related digital services

The specific scope, deliverables, timeline, and investment for each project are defined in a written Proposal agreed between both parties before work begins. These Terms apply to all such projects unless a separate written agreement expressly supersedes them.

Free strategy calls

We offer free 30-minute strategy calls. These calls are for the purpose of understanding your business needs and are not a guarantee that we will take on your project. We reserve the right to decline any engagement at our sole discretion.

3. Payment Terms

Project payments

Unless otherwise specified in the Proposal, the following payment structure applies:

• 50% deposit — due before work commences. Work will not begin until this payment is received and cleared.
• 50% final payment — due on the day of project launch or handoff, before final files or access are provided.

For larger projects, a three-stage payment schedule may be agreed in the Proposal (e.g. 40% deposit, 30% at midpoint, 30% on delivery).

Retainer payments

Monthly retainer fees are billed on the same calendar date each month. Retainer agreements have a minimum term of three months. Cancellation of a retainer requires 30 days' written notice.

Late payments

Invoices are due within 7 days of issue unless otherwise agreed. Overdue invoices may attract a late payment charge of 2% per month on the outstanding balance. We reserve the right to pause or suspend work on any project where payment is overdue by more than 14 days.

Refunds

The deposit is non-refundable once work has commenced, as it covers the time invested in discovery, planning, and initial build work. If we are unable to complete the project due to circumstances on our end, we will refund a pro-rated portion of any payment received for work not yet delivered.

Currency and taxes

All prices are quoted in USD unless otherwise specified. Clients are responsible for any applicable taxes, duties, or withholding requirements in their jurisdiction. If you are VAT-registered in the EU or UK and require a VAT invoice, please inform us at the time of enquiry.

4. Project Scope & Changes

Defined scope

All work is carried out within the scope agreed in the written Proposal. The Proposal defines what is included, what is excluded, the delivery timeline, and the agreed investment.

Scope changes

Any work requested that falls outside the agreed scope ("out-of-scope work") is subject to a separate written agreement before it is commenced. We will always notify you before undertaking out-of-scope work and confirm the additional cost and timeline impact in writing. We will not commence out-of-scope work without your explicit approval.

Delays caused by the client

Project timelines are based on both parties meeting their responsibilities. If delays occur because you have not provided required access, feedback, content, or approvals within the agreed timeframes, we reserve the right to adjust the project timeline accordingly. Significant client-caused delays (over 14 calendar days) may result in a rescheduling fee or require a new project start date.

5. Intellectual Property

Work product ownership

Upon receipt of full and final payment, all custom deliverables created specifically for your project — including funnel pages, automation workflows, email sequences, and website code — become your property. You have full rights to use, modify, and distribute them for your business purposes.

Pre-existing materials

Any tools, frameworks, templates, code libraries, or methodologies owned by DoubleUpFunnels prior to your project ("Pre-existing IP") remain our property. Where pre-existing IP is incorporated into your deliverables, you are granted a non-exclusive, perpetual licence to use it within the context of your project. You may not resell or redistribute pre-existing IP independently.

Third-party platforms

Deliverables built on third-party platforms (GHL, ClickFunnels, Kartra, Kajabi, Webflow, WordPress, etc.) are subject to those platforms' respective terms of service. We make no representations regarding the continued availability, pricing, or terms of any third-party platform.

Portfolio use

Unless you request otherwise in writing, we reserve the right to showcase completed work (screenshots, case study results, and general project descriptions) in our portfolio and marketing materials. No confidential business data or proprietary information will be disclosed without your prior written consent.

6. Client Obligations

To enable us to deliver your project effectively and on time, you agree to:

• Provide admin access to all required platforms within 48 hours of project kickoff
• Respond to requests for feedback, content, approvals, or information within 72 hours
• Designate a single point of contact who has authority to make decisions on behalf of your organisation
• Provide accurate and complete information about your business, existing systems, and requirements
• Ensure that any third-party materials or content you provide to us (logos, images, copy, data) are either owned by you or properly licensed for use in the deliverables
• Not share or provide us with access to systems, accounts, or platforms in ways that violate those platforms' terms of service
• Make payments on time in accordance with Section 3

You are solely responsible for the legal compliance of your business, your marketing, and your use of the systems we build. We build systems to your specification; we are not responsible for how those systems are used after delivery.

7. Confidentiality

Both parties agree to keep confidential any information disclosed during the course of the project that is reasonably understood to be confidential, including business strategy, financial data, customer information, proprietary processes, and technical specifications.

This obligation does not apply to information that:

• Is or becomes publicly known through no breach of this agreement
• Was already in the receiving party's possession before disclosure
• Is independently developed by the receiving party without reference to the confidential information
• Is required to be disclosed by law, court order, or regulatory authority

Confidentiality obligations survive the termination of this agreement for a period of three years.

8. Warranties & Representations

Our warranties

We warrant that:

• Services will be performed with reasonable skill, care, and diligence
• Deliverables will substantially conform to the agreed Proposal
• We have the right to enter into this agreement and are not subject to any conflicting obligations
• We will not knowingly infringe any third-party intellectual property rights in delivering the Services

Disclaimer of other warranties

We do not warrant that deliverables will be free of all defects or that results (such as conversion rates, revenue, or automation performance) will meet any specific targets. Digital systems are inherently subject to third-party platform changes, algorithm updates, and market conditions beyond our control.

9. Limitation of Liability

To the fullest extent permitted by law:

• Our total liability to you for any claim arising from or related to our services shall not exceed the total fees paid by you for the specific project giving rise to the claim in the twelve months preceding the claim
• We shall not be liable for any indirect, consequential, incidental, special, or punitive damages, including loss of profit, loss of revenue, loss of data, or loss of business opportunity
• We shall not be liable for losses caused by third-party platforms, tools, or services that we integrate but do not own or control
• We shall not be liable for delays or failures caused by circumstances beyond our reasonable control, including internet outages, platform downtime, or force majeure events

Nothing in these Terms limits liability for fraud, fraudulent misrepresentation, personal injury, or death caused by negligence, or any other liability that cannot be excluded or limited by applicable law.

10. Termination

Termination by the client

You may terminate a project at any time by providing written notice. Upon termination:

• You will be invoiced for all work completed up to the date of termination, calculated on a pro-rata basis against the agreed project fee
• The deposit is non-refundable
• Any work completed and paid for will be handed over to you; work not yet paid for will be withheld until payment is received

Termination by us

We may terminate a project or engagement with immediate effect if:

• You breach these Terms and fail to remedy the breach within 14 days of written notice
• Payment is overdue by more than 30 days
• You engage in conduct that is abusive, threatening, or harassing toward us
• Continuing the engagement would require us to act in violation of any law or regulation

In the event of termination by us due to your breach, you remain liable for payment of all work completed up to the termination date. No refund of amounts already paid will be due.

Retainer termination

Either party may terminate a monthly retainer with 30 days' written notice. The minimum term is three months. Early termination within the minimum term will result in the remaining months' fees becoming immediately due.

11. Disputes & Governing Law

In the event of a dispute, both parties agree to first attempt to resolve the matter informally by contacting us at legal@doubleupfunnels.com. We will respond within 10 business days and work in good faith to reach a resolution.

If informal resolution is unsuccessful, disputes shall be referred to mediation before either party commences legal proceedings.

These Terms are governed by and construed in accordance with applicable law. Where no specific jurisdiction is agreed in a Proposal, English law applies and the parties submit to the non-exclusive jurisdiction of the courts of England and Wales.

Nothing in this clause prevents either party from seeking urgent injunctive relief from a court of competent jurisdiction.

12. Website Use

By accessing doubleupfunnels.com, you agree to the following:

• You will use the website only for lawful purposes and in a manner that does not infringe the rights of others
• You will not attempt to gain unauthorised access to any part of the website or its underlying infrastructure
• You will not use the website to transmit spam, malware, or any harmful content
• You will not scrape, copy, or reproduce website content without our prior written permission
• You will not use automated tools to access the website in a manner that places an unreasonable load on our servers

Content accuracy

We make every effort to keep website content accurate and up to date. However, we make no warranties regarding the completeness, accuracy, or timeliness of any information on the site. Pricing, availability, and service descriptions may change without notice.

Availability

We do not guarantee that the website will be available at all times. We may suspend or discontinue access for maintenance, updates, or other operational reasons without notice.

13. General Provisions

Entire agreement

These Terms, together with the written Proposal for each project, constitute the entire agreement between the parties and supersede all prior discussions, representations, or understandings.

Severability

If any provision of these Terms is found to be unenforceable or invalid, that provision will be limited or eliminated to the minimum extent necessary so that these Terms otherwise remain in full force and effect.

Waiver

Our failure to enforce any provision of these Terms shall not be construed as a waiver of that provision or of our right to enforce it in the future.

No partnership or agency

Nothing in these Terms creates a partnership, joint venture, employment, or agency relationship between you and DoubleUpFunnels. We are an independent contractor.

Notices

All legal notices must be in writing and sent by email to the address on file. Notices are effective upon receipt of a read receipt or after 48 hours if no receipt is confirmed.

Assignment

You may not assign or transfer your rights or obligations under these Terms without our prior written consent. We may assign our rights to an acquirer of all or substantially all of our business.

14. Contact Us

If you have questions about these Terms of Service or wish to raise a legal matter, please contact us using the details below: